American Banker: Principles of Microeconomics
Topics are introduced with short, engaging videos. Text readings and practice activities provide detail and enable applied learning.
You’ll know how much time your students are spending learning, what material they’re working with, and when they lose engagement, so you can keep them on-track.
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All material is loaded and ready-to-go, including video, textbook, discussion boards, in-class presentation, quizzes and practice activities.
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Meet the Subject Matter Expert
Susan Bell, Ph.D. is a Professor of Economics at Seminole State College. She has 25+ years experience teaching 4-year and community college students in both in-person and online courses. She has degrees from Duke University, Florida International University and American University.Susan Bell, Ph.D.
Suitable for: Principles of Microeconomics courses at 2-year and 4-year Institutions
Great for: In-person, online or blended learning.
- Developed by a Professor of Economics and an expert in the field
- Lessons are built around the way students learn today – video first, reinforced by content and assessment
- Choose from 20 lessons with curated and sequenced activities
- Each lesson contains introductory video, textbook readings from OpenStax, one in-class presentation and one quiz
- Lessons contain 1-3 options for a discussion board anchored by American Banker’s market-leading coverage bridging the gap between economic theory and real-world issues and events
- Students can take notes and message classmates right in the application
- Web-based and accessible through our iPad app
- Professor grade book and student engagement reports
- Student notifications about upcoming quizzes
- All-in-one design means no pop-ups, plug-ins, installing components or extra windows
- Instructor resources are incorporated into the instructors course- no need for CD’s, DVD’s or downloads
Accessible: Available on the web, iPad app or an LTI-based link from your LMS. No downloads, plug-ins or pop-ups necessary.
Onboarding Support: Training videos and access to actual humans to get your course launched smoothly.
Easy to Purchase: Students simply register and buy, and we can work with your bookstore as needed.
Lesson 1 — Introduction to Economics
- Understand the importance of using economic thinking.
- Understand the difference between micro and macroeconomics.
- Define economics and understand the key ideas of scarcity, choice, and exchange.
- Understand how economists analyze the economy using theories and models.
Lesson 2 — Basic Terms and Concepts
- Understand and explain opportunity costs.
- Describe the Production Possibilities Frontier and social choice.
- Describe comparative advantage and understand its role in trade.
- Understand and explain the differences between positive and normative economics.
- Understand how the market system operates and explain the ‘invisible hand’.
Lesson 3 — Demand, Supply and Market Equilibrium
- Define demand and explain how it can change.
- Define supply and explain how it can change.
- Understand market equilibrium and explain how the changes in supply and demand affect equilibrium prices and quantities.
Lesson 4 — Labor and Financial Markets
- Predict shifts in the demand and supply curves of the labor market.
- Explain price floors in the labor market such as minimum wage or a living wage.
- Understand the application of supply and demand to the financial market.
Lesson 5 - Elasticity
- Explain the concept of elasticity and be able to calculate the price elasticity of demand.
- Understand the concept of “price elasticity of supply” and know how to calculate it.
- Analyze how price elasticities impact revenue and evaluate how elasticity can cause shifts in demand and supply.
Lesson 6 — Consumer Choices
- Understand utility theory and explain the law of diminishing marginal utility.
- Understand consumer equilibrium and demonstrate the indifference curve theory.
- Define behavioral economics and explain how irrational decision-making occurs.
Lesson 7 — Costs and Industry Structure
- Describe the law of diminishing marginal returns.
- Explain the differences between explicit and implicit costs, and understand the difference between accounting and economic profit.
- Describe the structure of costs in the short run.
- Describe the structure of costs in the long run.
Lesson 8 — Perfect Competition
- Explain the assumptions of a perfectly competitive market.
- Use graphs to solve short run problems analyzing profit maximization.
- Analyze long run equilibrium in a perfectly competitive market.
Lesson 9 — Monopoly
- Describe the conditions under which monopolies exist.
- Explain and be able to demonstrate profit maximization.
- Understand the relationship between monopolies and price discrimination.
- Explain public policies around monopolies.
Lesson 10 — Monopolistic Competition and Oligopoly
- Describe the characteristics of monopolistic competition and oligopoly.
- Graph profit maximization under monopolistic competition.
- Explain the tension in an oligopoly between cooperation and competition.
- Explain the benefits of monopolistic competition.
- Use game theory to explain the decision making process in an oligopoly.
Lesson 11 — Monopoly and Antitrust Policy
- Explain antitrust law and its significance.
- Calculate and explain concentration ratios.
- Understand why and how governments regulate monopolies.
Lesson 12 — Environmental Protection and Negative Externalities
- Understand the economics of pollution including the types and effects of externalities.
- Describe command-and-control regulation.
- Identify market-oriented environmental tools.
Lesson 13 — Positive Externalities and Public Goods
- Understand the pros and cons of investing in new technologies and understand the role of externalities.
- Describe the ways that governments can encourage innovation.
- Define and give examples of public goods.
Lesson 14 — Poverty and Economic Inequality
- Explain economic inequality and how the poverty line is determined.
- Describe the poverty trap and identify issues in government policies designed to reduce poverty.
- Identify the programs that compose the safety net and explain their goals.
- Discuss income inequality in the US and understand the issues surrounding global poverty.
Lesson 15 — Issues in Labor Markets: Unions, Discrimination, Immigration
- Explain the arguments for and against labor unions.
- Analyze earning gaps based on race and gender.
- Explain the economic effects of immigration.
Lesson 16 — Information, Risk, and Insurance
- Analyze the impact of both imperfect information and asymmetric information.
- Explain how insurance works and define “moral hazard”.
Lesson 17 - Financial Markets
- Describe how firms raise financial capital.
- Describe the types of investments and the tradeoffs between return and risk.
- Explain the random walk theory.
- Calculate simple and compound interest.
Lesson 18 - Public Economy
- Explain the significance of rational ignorance.
- Define special interest politics.
- Discuss the flaws in a democratic system of government.
Lesson 19 - International Trade
- Define absolute absolute and comparative advantage.
- Describe what happens when a country has an absolute advantage in all goods.
- Understand intra-industry trade between similar economies.
- Describe the benefits of reducing barriers to international trade.
Lesson 20 - Globalization and Protectionism
- Understand what is meant by “Protectionism”.
- Describe international trade and its effects on jobs, wages and working conditions.
- Analyze the arguments in support of restricting imports.
- Understand how trade policy is enacted.